In the competitive business environment of Latin America, B2B companies face numerous challenges to achieve success and stay at the forefront of their respective industries.…
Latin America is a challenge that most industries want to take on, due to investment opportunities, the continuous development of its countries and their geographical…
According to companies, blogs and social networks continue to be the king contents in Latin America. These, use up most of the economic and time…
Tecnología del Plástico is the B2B medium that connects companies in the plastics industry in Latin America with the main technological advances in plastics, machinery,…
In recent weeks there has been talk of a possible economic recession. No one yet knows when it will arrive, but another business slowdown is…
This new center will be headquartered in the facilities of the Technological Studies of Coacalco (Tesco). In a virtual forum, they launched the new Center…
A survey by the Institute for Supply Management (ISM) showed that factory procurement has remained moderate for a year with about 72% of industries reporting…
Fernando Santiago, of the United Nations Industrial Development Organization; and Fernando Vargas, of the Inter-American Development Bank, discussed, in an article for the UN, what…
Do you want to charm your B2B clients? If your answer is yes, it is possible that you might have tried many strategies to achieve…
Despite the crisis caused by the coronavirus pandemic, the Canadian company BRP will invest in the construction of a new production plant in Mexico. The…
Mexican company Bio Pappel, the main producer of paper and packaging products in Mexico, announced as part of the entry into force Treaty between Mexico,…
The new requirements of the Treaty of Mexico, United States, Canada (T-MEC), which require automakers, tractor-trailers and autopartists to increase domestic content, will result in…
The United States Department of Labor revealed that during June, the unemployment rate fell to 11.1%, as a consequence of the 4.8 million new jobs,…
Andrés Manuel López Obrador, President of Mexico, expressed his optimism regarding the recovery of the country’s economy from July. “The official reports of economic growth…
The numbers reflecting the economic impact of the pandemic globally are critical, all in advanced economies, emerging markets, and developing economies. In Latin America and…
Juan Carlos Zuleta, founder and president of IPROCOM, a company that produces plastic specialized components, spoke with Tecnología del Plástico, an Axioma B2B Maketing publication, about the importance of capitalizing…
Usually when we think of B2B and Social Media, the first mental relationship we make is through LinkedIn, a platform oriented to companies, businesses, and…
There are specific strategies that will help us pave the road towards making a sale, expediting the client’s decision making.
Digital media are highly applicable to conquer B2B markets in an effective and profitable way. However, it is important to understand which tactics and tools…
Businesses now have the ability to find and contact more potential customers than ever before. But it’s not easy to sort through all those customers. So…
Trade shows are one of the best existing options in Business to Business marketing, to get in touch with customers, make your business known, generate…
In a digital media outlook, which is increasingly fragmented and accelerated due to the technologies used and the easy access to communication from different devices…
In the digital world in full swing of trends, content, information and formats, today, companies choose to invest in digital advertising not only to stand…
Within the multiple options that the global market shows, it is increasingly important to establish strong ties with the different components of a negotiation: people,…
Thanks to its cultural, social and demographic diversity and to being characterized as one of the regions with the most fertile soils in the world,…
Constant changes and accelerated business behavior, in terms of economy, technology, communication, among others, arouse in companies the need to modify their internal processes in…